The Watchdog
self-serve
$499/mo
FOR: Anyone paying someone to run their ad accounts and wondering what actually happens in them.
- →Read-only watchdog over your ad accounts
- →Daily updates and alerts, priced in dollars
- →Change history on Meta and Google Ads: who touched what, and when
- →Ready-to-send fix-it brief for whoever runs your ad accounts: copy, paste, done
KPI: Every Meta and Google Ads change surfaced and attributed, every day.
FOR: Anyone who wants the truth about their funnel, fast.
- →Full-funnel teardown: a video walkthrough of your real accounts
- →An extensive written report + one-page board summary
- →3 specific quick wins
- →1 honest recommendation
KPI: The truth about your funnel in five days, with the numbers behind it.
The Splash Test
free · instant
FOR: Anyone who wants a taste of the roast before buying the meal.
- →Paste your website, get an instant teardown
- →Built only from what's publicly visible
- →Inferences flagged as inferences, nothing invented
- →The results land in your inbox too
KPI: The truth about your public page, in under a minute.
The Launch Pad
FOR: Pre-seed and seed startups. $0–$1M ARR.
- →Positioning doc + brand voice corpus
- →Landing page (copy + design + build)
- →Lifecycle email flows (welcome, abandon, win-back)
- →Week-1 paid pilot (Meta or Google)
KPI: A first-pass CAC benchmark, signed in writing.
The Growth Engine
FOR: Series A–B. $1M–$10M ARR.
- →Full-funnel paid: Meta + Google + 1 experimental
- →CRO program: 2 active tests, weekly post-test reports
- →Lifecycle: 4 active flows, 2 broadcasts/week
- →6+ new creative variants per week
KPI: Target blended CAC, defined in pod contract. Renegotiated quarterly.
The Brand Blowup
FOR: DTC and consumer brands wanting cultural lift.
- →Organic social on 3 platforms (you pick)
- →4–6 paid placements/mo + 20+ gifted seedings
- →PR-style content seeding (no press releases)
- →Paid amplification of best-performing organic
KPI: Branded search lift. Earned reach. Attributed revenue from social-first creative.
The B2B Pipeline
FOR: B2B SaaS, $1M–$20M ARR. Sales-led or PLG.
- →ABM-style outbound (warm only, no spam)
- →LinkedIn paid + organic (founder + brand handles)
- →4 long-form pieces/mo + 16 LinkedIn posts/mo
- →Demand-capture SEO on bottom-funnel queries
KPI: SQLs delivered. Pipeline created. Win rate on attributed deals.
The Enterprise Operator
custom
FOR: Large, late-stage brands. White-glove.
- →Embedded agent ops across all your channels
- →Custom integrations to your stack
- →Dedicated human strategist + agent team
- →Named team. Weekly exec sync.
KPI: Custom, typically 3–5 metrics tied to your existing exec dashboard.