Insurance on your ad budget.
Someone runs your ad accounts. Watchdog is the read-only guard dog that watches those accounts every day and tells you, in plain English, what actually happened in them — what changed, what broke, and what it's costing you. When something's wrong, it doesn't just flag it. It writes the brief you send to get it fixed.
One caught mistake pays for a year.
You spend $50K–$500K a month on ads you can't see inside. Watchdog costs a rounding error on that budget and catches the pacing blowouts, the silent tracking breaks, and the “we optimized your account” months where nothing actually moved. One caught mistake pays for a year. That's not software — it's insurance.
How it works.
- 01
Connect read-only.
OAuth, read-only scopes. Watchdog never edits a campaign, pauses an ad, or spends a dollar. It only ever looks. A watchdog you'd hand the keys to isn't a watchdog.
- 02
It watches, daily.
Every connected account, every day — spend pacing, budget changes, campaigns paused/launched/renamed, targeting and bid edits, tracking that broke, the gap between the invoice and the work.
- 03
It tells you what it means — in money.
Every alert: what happened, why it matters in dollars, what “good” looks like. Every number traces to a real account figure. We never invent one.
- 04
It writes the fix-it brief.
When it matters, Watchdog drafts the exact message to send — documented gaps, the evidence, what to fix by when. You forward it. Nobody else does this part.
Alerts that match the urgency.
Urgent — spend past plan, tracking down, ads disapproved: WhatsApp + email, immediately, with the fix already written.
Routine — weekly digest, monthly scorecard, minor drift: email only. A clean read, no dashboard spelunking.
The record that adds up.
Every scan is logged and attributed — what changed, when, and what it cost. Month over month that becomes a scorecard: a trending, evidence-backed picture of how your accounts are really being run. Not a feeling. A record you can act on.
from a weekly report
“Worth asking why spend ran 30% over plan three weeks running.”
Softer signals are phrased as questions, never accusations. You stay in control of what you do with the receipts.
Pricing.
Annual — save 25%
$4,491/yr
Three months free vs monthly. Single user included. Cancel anytime.
GET WATCHDOG — ANNUAL (SAVE 25%)White-label the watchdog.
Consultant, fractional CMO, or overseeing a portfolio? Resell Watchdog under your own name — your logo on the report, our nose on the scent. Add accounts and the price drops automatically: $499 → $449 → $399 → $349 → $299 → $249 per account (10% off each account you add, up to 50%).
$499/account/mo · $499/mo total